The Company was started by a pioneer Mr. Shanmugam Mudaliar in Calicut and Cochin in Kerala. On his passing away, his eldest son Shri V S Natarajan Mudaliar expanded the business to Bangalore setting up a modern Hoffman Kiln. The business then came to Mr. V N Sundar who set up a new factory at Nagamangala in Manyda district in Karnataka.
Today the 4th generation and 5th generation of the family are in the company. V S Shanmugam, V S Surendar and V S Gautam form the management.